Driving Business Growth Through Creative, Technology-Driven Sales Solutions
The most exciting phase of a 45 year career
Rick Wallace
Digital Strategist
For my entire career, I’ve been a serial early adopter, driven by a passion for using technology to solve complex business challenges and do things better.
My journey began with a technical cadetship in telecommunications and evolved through senior executive sales roles in major corporations before I spent over 15 years building my own successful digital agency.
I have a natural ability to see the big picture, understand a company’s core objectives, and identify opportunities for growth that are often not obvious to others.
After a rewarding period focusing on a rural lifestyle, I’ve recently moved back to my hometown of Napier and keen to leverage my extensive sales, digital, and problem-solving expertise to help local and national businesses navigate the next wave of technology, and achieve their goals.
Rick Wallace
Executive & Digital Strategist
With over four decades of diverse experience bridging complex technology, corporate leadership, and business integration, I have built a career on navigating the leading edge of change.
My professional journey is unconventional by design: it spans from highly technical foundations as a Radio Technician and Inspector in the 1980s, to executive leadership managing a $100M corporate sales division, to spending 14 years successfully directing my own digital marketing agency.
I have always been fascinated by how things work and instinctively recognize patterns and subtle details that are often not obvious to others. This natural curiosity, combined with a highly developed “MacGyver-like” knack for problem-solving, allows me to find creative, pragmatic solutions to complex operational challenges.
Above all, my approach is grounded in empathy, resilience, and a genuine desire to help people and organisations adapt, grow, and leverage the right technology to achieve their full potential.
Pragmatic Guiding Corporate Innovation
Known to many as a digital 'MacGyver' for my ability to solve highly complex technical and operational problems, my approach is rooted in decades of deep technical troubleshooting
From my early days fault-finding on national radio networks to debugging modern AI logic, I apply a highly structured, analytical methodology to business systems
I help corporate organisations avoid bloated enterprise platforms that become unnecessary 'overkill'
Instead, I look closely at your unique operational bottlenecks to spot the subtle opportunities others miss, building pragmatic, 'outside-the-box' automations that directly serve your bottom line without adding unnecessary complexity
My Approach: Architecting Unique Solutions
My approach isn’t just about selling a product or a service; it’s about architecting a solution.
I begin by gaining a deep understanding of a business’s objectives, its operational hurdles, and the bottlenecks that hinder efficiency.
With that foundation, I apply a “think outside of the box” methodology to devise creative digital solutions and automations that others might miss.
I excel at bringing a fresh perspective and can very quickly “see opportunities to improve or to grow that the business owner or even well-established providers… haven’t seen.”
This commitment to excellence has meant I often invest more in a client’s success than the project scope might dictate, ensuring the solutions I build are not just effective, but transformative.
Whether it’s streamlining internal processes with a new platform or developing a novel marketing automation strategy, my goal is always the same: to create tangible, efficient, and impactful results that align perfectly with the client’s vision for success.
Practical AI Solutions Without the Hype
If you run an established local business, the rapid pace of Artificial Intelligence can feel overwhelming.
As your trusted Digital Coach, my job is to cut through the confusing tech jargon and focus entirely on your business goals.
I use my creative problem-solving skills to find your 'low-hanging fruit'—the simple, low-risk AI tools that tackle your immediate frustrations.
Whether it is automating your late-night invoicing or managing your scheduling, I set up practical solutions that act like a virtual assistant, saving you hours of manual admin every week so you can focus on what you do best
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A Career of Adaptability and Insight
With over four decades of diverse experience bridging complex technology, corporate leadership, and business integration, my career is built on navigating the leading edge of change.
My journey spans from foundational years as a Radio Technician and Inspector in the 1980s, to managing a $100M corporate sales division, to spending 14 years directing my own digital marketing agency.
I have always been fascinated by how systems work and instinctively recognize patterns and subtle details that aren't obvious to others
. Grounded in empathy and resilience, I bring a unique, analytical problem-solving perspective to every partnership, project, and collaboration
Diverse Projects
Displaying agility, adaptability and creativity, with attention to detail and delivering high value and quality outcomes
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